Integrated brand campaign for Absa spanning thematic ideation, event and exhibition branding, out-of-home, B2B messaging, and digital and social communications — reimagining core brand elements under the line 'move to Absa today.'
client
Absa
year
'25
CAMPAIGN
B2B
OOH
Problem
Absa needed a unifying creative thread that could flex across event branding, trade exhibitions, out-of-home, and B2B messaging without losing brand consistency.
Solution
Led thematic ideation and rolled out a connected system of event collateral, exhibition branding, OOH, and B2B and digital communications — all reimagining Absa's brand elements for a consistent, current expression.
Thematic ideation, event & exhibition branding, OOH, B2B messaging, digital & social comms.
