A digital and social campaign built to drive trial for Coca-Cola Zero Sugar across Africa, under the platform: the real magic of Coca-Cola Zero Sugar is that we are unapologetically zero.
client
Coca-Cola
year
'23
CAMPAIGN
DIGITAL
SOCIAL
Problem
African consumers largely favour sugary refreshment, making it difficult to drive trial for a zero-sugar alternative perceived as less satisfying.
Solution
Built an unapologetic, Gen Z-led creative platform and experiential/digital campaign designed to accelerate quality trial — targeting 41M consumers sampled, with 5M sourced through the experiential platform.
Digital & social media campaign, product branding, key visual and campaign holding device.
